2015 in Food & Nutrition!!

Next Year In Food And Nutrition

Marian Salzman, Forbes Contributor

[This is the second in a series of six posts about trend sightings for 2015 and beyond.]

America circa 2015 is more obsessed with what it eats—and what it doesn’t—than ever before. And we’re tending toward extremes: Some of today’s culinary trends are almost ridiculously decadent, while others are equally virtuous. (Perhaps that’s why many people are starting to advocate an 80/20 principlefor healthy and indulgent eating.) Food dovetails with nutrition, which dovetails with health. I’ll get to that later, but first the fun stuff.

photo: Zhafri

photo: Zhafri

It’s a Wing Thing
Chicken wings are hot right now—and I don’t mean just spicy—at cult-favorite foodie spots run by highly trained chefs and at cheap local chains alike. TheNew York Times recently declared a “chicken wing boom,” and the National Chicken Council’s Super Bowl wing-eating forecasts rise every year. Plus, Tyson’s frozen Any’tizers Boneless Chicken Wyngz won a Better Homes & Gardens Best New Product Award. The ultimate finger food, wings are inherently noshable, reflecting a seemingly continuous growth in snacking.

Don’t Risk It; Eat a Biscuit
The Cronut has jumped the shark. Even as predawn legions line up outside Dominique Ansel’s New York patisserie and Ansel has trademarked the name of his cult-favorite creation, Dunkin’ Donuts recently rolled out (so to speak) a croissant-doughnut hybrid in 7,900 retail stores. And while the pastry’s runaway popularity spawned other imitators and new mashups like the cragel and the pretzel croissant (whose creator picked a public fight with Ansel, perhaps to get press), foodies have moved on to a more classic flaky comfort food: Southern buttermilk biscuits. The move is both a backlash to the hybrid trend and a chance for chefs to experiment and put their own stamp on a food that isn’t claimed or trademarked. Restaurants like San Francisco’s Biscuit Bender sell biscuits in creative flavors including pumpkin spice chocolate chip and also sour cream and sage, and the Maple Street Biscuit Company out of Jacksonville, Fla., and Biscuit Head in Asheville, N.C., stuff them with everything from fried chicken to goat cheese to brisket.

Rum: No Longer Ho-Hum
Bourbon and whiskey are king, but signs point to rum soon becoming the life of the party. Tiki culture, with its ironically kitschy bars and sweet, fruity cocktails, is undoubtedly trending. And with the kitschy decor come Tiki cocktails that typically include a mix of light or dark rums, flavored syrups and fruit juices. Think the mai tai (allegedly invented by “Trader” Vic Bergeron, the godfather of Tiki), the Zombie and planter’s punch. The rum itself is getting better, too, with Caribbean rum makers upping their game. NPR noted that the Miami Renaissance Rum Festival, which drew 10,500 visitors last year, has become a central stage for what you might call the rum revolution—the recent ascent of high-end, premium rum.” U.S. craft distillers are in on it, too, with artisanal rum makers popping up in droves in New York City, PittsburghIowaand beyond.

#FoodPorn Stars
Even though it originally meant provocatively photographed, ultra-gluttonous food, the term “food porn” has expanded to include glamour shots of healthy foods like ceviche, sushi and even salad. #Foodporn has become a popular hashtag on Instagram, Twitter and Pinterest, and it is a regular feature As Thrillist wrote in June, “Finally replacing some chick’s feet on the beach as the most popular theme on Instagram, food porn is now everywhere, and it’s delicious.”

Like any social media movement, #foodporn has its stars: @smittenkitchen(from the blog of the same name), @spoonforkbacon (by a food stylist and photographer), @andrewscrivani (food photographer and New York Timescontributor) and @howsweeteats (blogger, author). Instagram stars of gastro art, which is even more stylized than food porn, include @gastroart,@dianecu,@julieskitchen and @rawveganblonde. Smart brands like Whole Foods (...

2015 Business Innovation & Social Responsibility!


Marian Salzman

It’s that time of year when my colleagues at Havas Worldwide and I have held our ears even closer to the ground than usual in order to compile our annual trends report, which launches today. We’ve also come up with a massive list of sightings about what’s next, which we’ll release in January but are previewing in a series here for the next six days. Many of them have obvious implications for marketers, and some are simply amusing.

In this post, I’ll talk about business, investment, innovation and social responsibility—both corporate and otherwise—because given the amounts of money that trade hands, and the innovation that the movements’ leaders have demonstrated, social responsibility has itself become a business.



Words of the Moment
A few years ago, stores, producers and other creative types added value by “curating” a tasteful selection of anything from music to dresses to sneakers. More recently, New York noted that “‘[d]elight’ and ‘delightful’ have become all-purpose marketing words in the tech world, trotted out to describe anything even marginally surprising or well made.” But companies are even more delighted with another word: “disrupt.” Harvard Business School Professor Clayton Christensen describes disruptive innovation this way: “It transforms a product that historically was so expensive and complicated that only a few people with a lot of money and a lot of skill had access to it. A disruptive innovation makes it so much more affordable and accessible that a much larger population have access to it.” But now it’s just a buzzword, as Jill Lepore noted last summer in a New Yorker article titled “The Disruption Machine.” The poster children of “disruption”? They’re the “Ubers of everything”—with services from laundry to makeup application on demand. But once every service has been Uberized, what’s next remains to be pulled from the annals of marketing handbooks and SXSW.

Water Making Waves
Move over, green building and electrical energy conservation. The buzziest segment of the renewable energy and clean-tech sector right now is water innovation. The data on water scarcity is dreadful. About 1.2 billion people (one-fifth of the world’s population) live in areas where water is scarce, and another 1.6 billion live in places where the infrastructure can’t get water from to people. Companies and nonprofits are taking note. “[I]nvestments in innovative technologies and processes for reducing the drain on aquifers, detecting leaky infrastructure, reusing wastewater and addressing thetroublesome water-energy nexus are on the rise,” according to Heather Clancy of GreenBiz, citing companies like MillerCoors and Coca-Cola as leaders focusing on conservation. A quarter of startups are focused on monitoring, forecast and control, while another quarter specialize in organic, nutrients and solids treatment, according to the same writer in Forbes. In the nonprofit world, charity: water is the best-known water-focused organization but certainly not the only one.

Matchmaker, Matchmaker, Make Me a Match
One of the hottest concepts in the startup world today is an age-old one: matchmaker. Take Keaton Row, which offers personal stylists, or Spinlister, the so-called “Airbnb for bikes.” (“Airbnb of” being just about as hot as “Uber of.”) In the marketing world, Prokangaconnects freelancers with companies as needed by project. Similarly, AirPR, which launched late last year, offers a marketplace service to match pre-screened public relations and marketing talent with companies seeking these services. Co-founder and CEO Sharam Fouladgar-Mercer was inspired to launch the company (which TechCrunch called a “ for PR”) when he noticed that Silicon Valley startups had trouble finding good PR people.
We’ve all been on Kickstarter and CrowdRise. But when was the last time you checked your alma mater for a game-changing project to put your money behind? Colleges and universities across the country are using white-label, in-house crowdfunding to support student projects and businesses, faculty research, scholarships and campus life. The University of California system’sPromise for Education, an initiative to generate scholarships, asked participants to come up with a personal promise (from “do a 24-hour magic show” to “become a vegetarian”) that it would carry out if it met its fundraising goal. At Arizona State, the ...

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The New World Trade Center Logo

New World Trade Center Logo Unifies Past And Present


Chester Higgins Jr. / New York Times

In what one architect referred to as “the last step in the rebranding of something that has disappeared,” New York’s World Trade center has settled on a new visual identity.

The work of a distinguished corporate branding shop headquartered in New York, the new abstract trident logo recalls shapes of structures both standing and lost.  It manages to connote remembrance of the aftermath of the 2001 attacks while at the same time encompasses redevelopment, echoing structures standing and proposed today on the site.  From David W. Dunlap’s piece in the New York Times:

Can you see a trident — an abstract trident recalling those three-fingered steel columns at the base of the twin towers, still standing after the 2001 attack, symbolizing New York City’s resilience?

It is there, in the World Trade Center’s new logo, which was revealed on Wednesday when the latest display panels were installed along a construction fence on Vesey Street.

Do you discern two parallel spaces in the upper half of the logo? They are intended to evoke the memorial beacons of the Tribute in Light. And the two bars on the lower half of the logo? The deep pools of the National September 11 Memorial.

Look again, and the five bars might be taken for five towers: 7 World Trade Center, long finished and open; 1 and 4 World Trade Center, nearing completion; 3 World Trade Center, under construction; and 2 World Trade Center, still on the drawing board.

And yes, now that you mention it, the whole thing is a stylized W — for World Trade Center, of course, but also for Westfield World Trade Center, the name of the luxury shopping center that is to open there next year.

A Classic Approach

Reaching back to the golden-era work of 20th century giants in corporate identity design such as Paul Rand and Saul Bass, the new WTC logo seems to act, as do so many of Rand’s and Bass’s, as a touchstone. The eye is guided by deceptively simple contour of shape, such arrangement offering a context for the work, appropriate in the wider world and ready to take its place as a background element in a crowded visual landscape.

And it’s because of that format that some might find the work wanting. The “say it, then blend in” principles of corporate identity design are eternally at odds with the gravity of 2001′s events and the remembrance they command.

But reactions to this logo that find it lacking are better understood as reactions to logos themselves and how they work. When seen as a complex identity packed into a simple set of shapes — when regarded as a classic American corporate logo — it really is a triumph of the trade.


100 Wise Women


As a small business owner, I am forced to be selective in the many opportunities to sponsor very worthwhile and deserving groups.  This year I have choosen a corporate partnershio with 100 Wise Women.  You can find more information at this link:

At every 100 Wise Women breakfast forum, you'll meet distinguised women from all career stages and backgrounds.  You'll hear a keynote from one of our region's most accomplished women leaders, featuring her career story and life lessons learned.  After the presentation, participate in a discussion led by one of our community's 'Wise Women.'  The atmosphere is welcoming and supportive.  You'll walk away with an abundance of positive energy, new relationships and countless pearls of wisdom.

Proceeds from 100 Wise Women go to the Joan Riehm Women's Leadership Fund created to allow women to participate in Leadership Louisville Center programs.  Since the scholarship fund was created in 2007, 62 women have received scholarships totaling more than $67,000 to participate in Focus Louisville, Leadership Louisville, Ignite Louisville and Bingham Fellows.

So take a look and see if you can fit this into your calendar.  I promise you it will be worth your time and effort.

Have a great week everyone!


Julie Pogue Named NAWBO Woman of Distinction

As reported on , on March 9, 2011, women and business leaders from all over our community gatthered to celebrate the accomplishments of outstanding women business owners in our region. Hosted by the Louisville Chapter of NAWBO, the 17th Annual EPIC Awards Dinner & Silent Auction, honoring the Woman Business Owner of The Year and Women of Distinction, brought together together a diverse audience from the business community, representing sole proprietorships to large corporations with hundreds of employees.

The event's message, 'Power Your Dream,' rings especially true when you consider that the estimated 93,233 privately held, majority women owned firms in Kentucky generate $9.3 billion in sales and employ 71,566 people. It is by celebrating the economic development successes of women owned businesses that our entire city succeeds.

We here at Julie Pogue Properties are thrilled to announce that Julie was named a 2011 NAWBO Woman of Distinction. It's a huge honor, and we are proud as always of our fearless leader!

More photos can be found at the Voice Tribune's coverage of the event.